Help Build the Future of Management Development
We're looking for 10 HR and Talent leaders to become founding partners
ManagerHow is an AI-powered platform that teaches managers how to actually lead people—through personalised coaching conversations, not static content.
We're in beta. The product works, users love it, but we need partners who'll help us make it extraordinary.
What You Get as a Founding Partner
Generous Economics
- 35% recurring commission on all revenue from customers you refer - subscriptions, upgrades, everything. Simple, transparent, generous.
- Payouts via Stripe, fully automated
Genuine Influence
- Quarterly product sessions where your feedback shapes the roadmap
- Early access to new modules and features before general release
- Direct line to Nicky Lawrence (the founder) for questions, ideas, collaboration
Recognition and Access
- Named as a founding partner on our website and materials
- Free lifetime access for yourself
- 5 complimentary seats to gift to your team or clients
Why Only 10?
I want partners who are genuinely invested in making this work, not just collecting affiliate commissions. Small group = real relationships, meaningful input, and the ability to actually incorporate your feedback.
After these 10 spots are filled, any future partnership programme will have different (less generous) terms.
What We're Building
ManagerHow combines research-backed management frameworks with AI coaching to create something genuinely new: learning that adapts to your specific team dynamics, challenges, and context.
Instead of reading about “giving effective feedback” and wondering how it applies to your defensive teammate, the AI coach walks you through exactly what triggers their shutdown and how to approach them.
Current programme: “Become the Coach Your Team Needs” - 8 modules covering everything from one-to-ones to difficult conversations to building psychological safety.
The vision: A platform that makes world-class people management accessible to every manager, not just the lucky few with $500/hour executive coaches.
Who This Is For
You're an HR or Talent leader who:
- Believes management capability is a competitive advantage
- Wants to be part of building something new, not just reselling existing tools
- Has a network of managers who'd benefit from this
- Values being seen as forward-thinking and strategic
What Happens Next
- Fill out the short application below
- I'll review personally and reach out within 48 hours
- We'll have a quick conversation to ensure mutual fit
- If it's a match, you're in - I'll send the simple partner agreement and get you set up
About the Founder
I'm Nicky, and I've been building software for over 15 years. I founded and ran my own software company for seven years before becoming Director of Technology at a B2B fintech where I lead teams building mission-critical systems.
ManagerHow sits at the intersection of my two passions: creating beautiful, compelling software experiences and helping managers actually get good with people.
I've spent years coaching new managers, studying what makes great leadership, and figuring out how to translate research and frameworks into real conversations with real humans. I'm on that journey myself—constantly learning, constantly refining.
This is a real passion project for me. It's what I wish existed when I was struggling as a first-time manager. It's what I'd want for every manager I coach.
This is early-stage, beta software. It's good, but it's not perfect. Your job as a founding partner is to help make it better while introducing it to people who'll benefit from it.
Interested? Let's talk.